By: Paul Rainer, VP Sales & Marketing of Yamada America, Inc.
In 1905, the late Jujiro Yamada established a factory in Minato-ku, Tokyo and began the manufacturing of valves and fittings. His son, Shotaro Yamada, took over from his father in 1923 and began to make hand operated grease guns. During his 49 year career, the company incorporated as Tokyo Yamada Yuki Seisakusyo and later changed its name to Yamada Yuki Seizo. It wasn’t until 1990 before it became the name it is today, Yamada Corporation.
Yamada remains in the forefront on development of quality, long lasting pumps for the industrial marketplace with locations in the USA, Europe, China, and Thailand. To think, it all started with a fitting!
By: Vaughn Mullet, retired Yamada America, Inc. and Ken Mink, retired Liquid Handling Equipment
On May 1st and 2nd of 2010, Middle and Western Tennessee experienced what was referred to as the “1,000 year flood”. According to the National Weather Service, 13.57 inches of rainfall was measured during a 36-hour time period. The combined two-day rainfall total doubled the previous 48-hour record in Nashville history. On May 3rd at 6 p.m., the Cumberland River crested downtown, reaching a level of 51.86 feet. The Cumberland River, which runs through Nashville, was the highest level recorded since the Cumberland River dam system was built in the late 1950s and early 1960s. The previous record was 47.6 feet set on March 15, 1975.
Near the Cumberland River, a loyal Yamada® customer that manufactures galvanized plated steel shelving for the retail and manufacturing market, prepared for the worse; but hoped for a less likely chance their facility would be affected by the flood. At the time, they had 9 each NDP-80BPS pumps in service on their galvanizing line. They were extremely pleased with the 3″ pumps performance.
With the impending rains and floods, the customer was forced to evacuate their facility. It would be another two weeks before they could get back to the facility to assess the situation and any possible damage. Their main concern was getting their vital galvanizing line buck up to speed as quickly as possible. They were astounded to find that all 9 Yamada pumps had been completely submerged by the flood waters for nearly two full weeks. The customer wasn’t certain if any of the pumps would perform and may have been damaged after being under muddy water for such a long period of time.
With some hope and trepidation, compressed air was applied to the pumps and …. all nine pumps started immediately, without any delay!
As I think back on this story, it reminds me of the “torture test” advertisements used in the old Timex® watchTV ads made popular by newscaster, John Cameron Swayze, who hosted the spots.
A number of these ads subjected the watches to a myriad of trials. For over 20 years, well into the 1970s, Swayze appeared in the advertising series with one kind of Timex watch or another being subject to various physical challenges to prove their durability, shock resistance, and/or superior waterproofing. In showing the durability of the watch he stated, “It takes a licking and keeps on ticking.”
Yamada’s slogan states that “The Proof’s in the Pump®” and in my experience over the years, I have seen Yamada outlast and outperform the competitor’s pumps. So, if I could add my own little catch phrase, “Yamada pumps take a thumping but keeps on pumping!”